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Enterprise Development Grant (EDG): The Grant That Actually Transforms Your Business

Up to 50% funding for strategic projects that make a real difference - business strategy, brand & marketing, human capital development, financial management, process redesign, automation, and more. 100% claims approval rate. We handle everything.

WHAT IS THE ENTERPRISE DEVELOPMENT GRANT (EDG)?

The Enterprise Development Grant is a government grant administered by Enterprise Singapore that helps Singapore-based companies grow, transform, and become more competitive. It reimburses up to 50% of qualifying project costs for SMEs. It’s a grant, not a loan. No repayment required.

EDG funds custom, consultancy-led projects across three pillars: 

  • Core Capabilities (branding, strategy, HR, finance, service excellence), 
  • Innovation & Productivity (process redesign, automation, tech development), and
  • Market Access (overseas expansion and internationalisation).

More elaboration will be provided below.

WHY EDG – AND NOT JUST PSG

Most Singapore SMEs have heard of government grants. Many go straight for the Productivity Solutions Grant (PSG) because it sounds simple – pick a software from a list, get some money back.

But here’s what most business owners don’t realise: PSG gives you a tool. EDG gives you a transformation.

PSG funds off-the-shelf software – a CRM, an accounting system, a basic website. Useful, but limited. You’re picking from a fixed list of pre-approved vendors, and the scope is narrow. It solves a task, not a business problem.

EDG is different. It funds custom, consultancy-led projects designed specifically for your business. A proper brand strategy. A financial restructuring plan. A complete process overhaul. An overseas market entry roadmap. These are the projects that move the needle – not just digitise what you’re already doing.

The Difference in Practice

PSG

EDG

What it funds
Pre-approved software & tools
Custom strategic projects
Scope
Fixed vendor list, narrow
Tailored to your business needs
Impact
Operational efficiency
Business transformation
Typical value
S$5K – S$30K
S$50K – S$100K+
Who delivers
Software vendor
Certified management consultant
Outcome
You get a tool
You get a strategy + execution plan
If your business is past the "I need basic software" stage and you're thinking about how to grow, compete, or expand - EDG is where the real value is.

WHAT EDG FUNDS

Core Capabilities

Projects that strengthen how your business is run.

  • Brand & Marketing – Develop a real brand strategy, positioning, and marketing roadmap. Not a logo redesign – a strategic foundation for customer acquisition and market differentiation. (Our most popular EDG project.)
  • Business Strategy – Market analysis, competitive positioning, growth roadmaps. For companies that know they need to evolve but aren’t sure where to focus.
  • Financial Management – Costing models, cash flow systems, financial controls. Especially valuable for companies scaling beyond founder-managed finances.
  • Human Capital – HR frameworks, compensation design, talent management. Critical when you’re growing past 15–20 employees and ad-hoc HR no longer works.
  • Service Excellence – Customer experience frameworks that increase retention and repeat business.
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Innovation & Productivity

Projects that make your business more efficient or create new capabilities.

  • Process Redesign – Map and restructure workflows to cut waste and bottlenecks. Often reveals that the problem isn’t your people – it’s your process.
  • Automation – Implement systems that let you scale output without proportionally scaling headcount.
  • Technology / Product Development – Build digital products or solutions that open new revenue streams.

Market Access

Projects that support overseas expansion.

  • Internationalisation Strategy – Market entry planning, overseas marketing, distribution channel development.

Qualifying costs include: Third-party consultancy fees (must be CQI-certified), software & equipment, and internal manpower directly tied to the project.

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HOW EDG HAS TRANSFORMED BUSINESSES LIKE YOURS

These are real Singapore SMEs - not multinationals. They came to us with challenges you'd recognise, and used EDG to fund the consultancy that changed how they operate.

Skincare Manufacturer & Distributor

Manufacturing

S$100K Brand & Marketing project Had strong products selling through retail and wholesale, but no differentiated brand identity. Customers couldn’t tell them apart from competitors. The EDG-funded project developed a complete brand architecture, customer segmentation framework, and go-to-market strategy – giving the team a clear playbook to reposition in a crowded market and justify premium pricing.

Tuition Centre

Education

S$55K Brand & Marketing project Growing steadily through parent referrals, but had no system to attract new families beyond word-of-mouth. The consultancy project built a structured brand positioning, defined their unique value proposition against franchise competitors, and created a marketing strategy that could scale enrolment across multiple locations.

Frozen Food Distributor

F&B

S$60K Business Strategy project Operations were profitable but plateauing. The founder knew growth was possible but couldn't pinpoint where. The EDG project delivered a full business diagnostic - identifying underperforming product lines, mapping distribution gaps, and producing a 3-year strategic roadmap with clear revenue targets and execution milestones.

Coffee Machine Manufacturer

Manufacturing

S$60K Process Redesign project Production was largely manual with inconsistent output quality and long lead times. The consultancy mapped their entire production workflow, identified redundant steps, and redesigned the process end-to-end - cutting production cycle time significantly while improving quality consistency.

HR Consultancy

Professional Services

S$50K Human Capital project A 20-person firm that had outgrown its informal HR practices. No structured compensation framework, no career progression paths, high staff turnover. The project built a proper HR management system - job grading, performance management framework, and a talent retention strategy that gave employees clarity and the business stability.

B2B Beauty Product Distributor

Beauty & Spa

S$105K Brand & Marketing project Distributed well-known international brands to salons and spas, but had zero brand equity of their own. Salon owners saw them as interchangeable with other distributors. The EDG project created a distinct B2B brand identity, developed a value proposition centred on partnership (not just supply), and built a structured key account strategy to deepen relationships with top clients.

Preschool

Education

S$60K Service Excellence project Parent satisfaction was decent but inconsistent across teachers and locations. Complaints were handled reactively. The consultancy developed a service delivery framework - standardised parent communication touchpoints, created feedback loops, and designed a service recovery process. The result: more consistent experience, fewer escalations, and stronger parent retention at renewal time.

Video Production Company

Telecommunications

S$90K Business Strategy project A creative team that was great at production but struggled with business development - pricing was ad-hoc, no recurring revenue model, feast-or-famine pipeline. The EDG project helped them define service packages, build a pricing framework, identify high-value verticals to focus on, and create a business development strategy that moved them from project-based survival to predictable growth.
These aren't textbook case studies. They're the kinds of problems Singapore SMEs deal with every day - and the kind of strategic work that EDG was designed to fund. Half the project cost came back from the government. The other half paid for itself.

Eligibility

Your business must:

Be registered and operating in Singapore

(ACRA-incorporated with real local operations)

Have at least 30% local shareholding

(Singapore Citizens or PRs)

Be financially viable

to start and complete the project

You should also have at least 3 local employees. Your project must not have commenced before approval – no signing contracts or making payments to vendors beforehand.

Startups with little revenue or track record are generally not a fit – look at Startup SG instead. But subsidiaries of larger companies can qualify as long as group revenue is under S$100M or group employment is under 200.

Not sure? We'll assess your eligibility for free.

Frequently asked questions

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There’s no fixed cap, but the project size should be proportional to your company’s revenue and headcount. Most of our clients’ projects range from S$50K to S$100K, with 50% funded by EDG.

We require a refundable deposit once you confirm you’d like to proceed. No payments are made to the consultant or vendor until your grant is approved by EnterpriseSG. After approval, you fund the project as it progresses and the grant amount is reimbursed upon completion.

It depends on what you need. PSG funds off-the-shelf software – typically up to S$10K. If that’s all you need, it’s fine. But if your challenge is strategic – you need a brand strategy, a business plan, better processes, or an expansion roadmap – EDG is the grant that will actually address the root issue. EDG projects typically range from S$50K to S$100K+, with 50% funded by the government. That’s a completely different level of impact. Many of our clients started by looking at PSG and realised EDG was the better fit once they understood the difference. The application and claims approval times are not that much varied between PSG and EDG too.

On average, 12 weeks for the application approval, and 12 weeks for the claims approval.

We handle it – from application to claims. That’s the whole point of working with us, to make it as easy and stress-free as possible for you.

Yes, as long as the same cost item isn’t claimed under two grants. Many clients use EDG alongside PSG, MRA, or SkillsFuture.

EnterpriseSG reviews your claims documentation to verify the project was completed as approved. Standard process, not an investigation. We help you keep proper records throughout.

Your business might qualify for 50% in grant funding. Let's find out.

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