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EDG · Enterprise Singapore

Enterprise Development Grant — Brand & Marketing

EDG Brand & Marketing co-funds consultancy that sharpens your brand positioning, marketing strategy, and customer acquisition engine for measurable growth.

EDG Brand & Marketing at a glance

SME co-funding
Up to 50% of qualifying costs
Maximum funding
No fixed grant cap. Approved amount is the support percentage applied to qualifying project costs (consultancy fees, software, and qualifying internal manpower).
Processing time
Allow up to 3 months from a complete submission to outcome.
Project duration
6–12 months typical, set in the approved project milestones.
Reimbursement
Reimbursement basis. You pay project costs first, then claim against achieved milestones.

Sources: Enterprise Singapore grant page · BusinessGrants Portal · Last verified

Who it's for

Singapore SMEs ready to move beyond ad-hoc marketing to a structured brand and growth strategy tied to revenue outcomes.

Primary source: Enterprise Singapore guidelines

Eligibility

  • Registered and operating in Singapore
  • At least 30% local shareholding
  • Group annual sales ≤ S$100m or group employment ≤ 200 for SME support
  • Clear business case linking marketing investment to growth outcomes

What the grant covers

  • Brand positioning and messaging strategy
  • Customer segmentation and buyer persona development
  • Marketing channel strategy and budget planning
  • Campaign frameworks, creative direction, and performance measurement
  • Go-to-market planning for new products or markets

Source: EnterpriseSG — Enterprise Development Grant

How we work with you

  • Free eligibility and readiness check
  • Brand and marketing diagnostic
  • Strategy build with certified consultants
  • Grant application and approval
  • Implementation support and claims submission

Frequently asked questions

QCan EDG fund pure advertising spend?

No. EDG Brand & Marketing covers strategy, frameworks, and consultancy-led execution. Direct media buys and ongoing advertising costs are not qualifying project costs.

QHow is success measured?

Projects are framed around measurable outcomes such as lead generation, customer acquisition cost, brand awareness, or revenue growth — we define these in the proposal.

Check if you qualify for EDG Brand & Marketing

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