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EDG · Enterprise Singapore

Enterprise Development Grant — Service Excellence

EDG Service Excellence co-funds consultancy that designs customer journeys, service standards, and frontline capability for Singapore SMEs.

EDG Service Excellence at a glance

SME co-funding
Up to 50% of qualifying costs
Maximum funding
No fixed grant cap. Approved amount is the support percentage applied to qualifying project costs (consultancy fees, software, and qualifying internal manpower).
Processing time
Allow up to 3 months from a complete submission to outcome.
Project duration
6–12 months typical, set in the approved project milestones.
Reimbursement
Reimbursement basis. You pay project costs first, then claim against achieved milestones.

Sources: Enterprise Singapore grant page · BusinessGrants Portal · Last verified

Who it's for

Customer-facing SMEs in retail, F&B, hospitality, education, and professional services.

Primary source: Enterprise Singapore guidelines

Eligibility

  • Registered and operating in Singapore
  • At least 30% local shareholding
  • SME support thresholds apply

What the grant covers

  • Customer journey mapping
  • Service blueprint and standards
  • Frontline training programmes
  • Measurement frameworks (NPS, CSAT, mystery shopping)

Source: EnterpriseSG — Enterprise Development Grant

How we work with you

  • Eligibility check
  • Service-experience diagnostic
  • Application with target service KPIs
  • Delivery with service-design consultants
  • Measurement and claim

Frequently asked questions

QDoes this overlap with the Customer-Centric Initiative?

There is conceptual overlap. We sequence with SkillsFuture and IMDA tracks to make sure you draw the maximum funding without duplicate scope.

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